Wil Arndt combines business strategy with creative vision as the Creative Director at OXD and ThoughtFarmer. With a career spanning over three decades, he has led projects for notable clients like Electronic Arts, Government of British Columbia, and Pokémon. Founder of the acclaimed digital firm Mod7, now part of OXD, Wil’s work has earned him hundreds of industry awards, including recognitions from SXSW, Applied Arts, The Art Directors Club, and The Webby Awards. His innovative approach has been showcased at the Venice Biennale and the Banff World Media Festival, pushing boundaries in digital storytelling and design. Beyond guiding teams through transformative change, Wil stands out as the only designer in the world (probably) with the rare experience of being paid to work as a pirate.

STREET CRED → Founded award-winning agency Mod7 (acquired by OXD) and co-founded BTWXT Games. → Led OpenRoad’s transformation to OXD. → My work has earned 200+ industry awards, been featured in TIME Magazine, and showcased at the Venice Biennale. → Stuff I built won at SXSW, Webby Awards, and Banff World Media Festival. CLIENTS → Government & Public Sector: Government of BC, Government of Alberta, IFC World Bank → Tech & Entertainment: Electronic Arts, Pokémon, TELUS, Discovery Channel → Retail & Consumer: lululemon, Dr. Pepper, Clorox → Education & Culture: National Film Board of Canada, Vancouver Biennale, University of British Columbia → Industrial & Energy: Honeywell, BC Dairy, FortisBC CURRENT FOCUS → Creative Direction and Marketing leadership at OXD, driving brand strategy and digital presence. → Business strategy consultant and Creative Director at ThoughtFarmer, guiding product differentiation and market positioning. → Building human-centred systems that transform complex challenges into elegant solutions. WRITER & THINKING LEADER OF THOUGHTS → Publishing on AI’s role in creativity, strategic decision-making, and why meetings don’t have to suck. → Also Vampires in Space things PHILOSOPHY → “What's the B test? Nothing. Because I only ever bring my ‘A’ Game.” (Read more in my guaranteed life-changing article, “How I crush it at all the business, creative, writing, family, life, and spiritual things and how you can, too.”) FUN FACT → Probably the only designer in the world paid to work as a pirate. (Seriously.)